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Tommy Bahama  ·  2016 — now

Organic Social

Ongoing organic social editing and asset retouching on a recurring retainer, alongside the brand's Organic Social Manager.

Role
Editor · Retouch
Engagement
Recurring retainer
Content
UGC · platform-native
Since
2016
Organic Social

Frames

5
Pickleball · UGC
Pickleball · UGC
Mother's Day · UGC
Mother's Day · UGC
POV Bahamas · UGC
POV Bahamas · UGC
Beach chair GWP
Beach chair GWP
Island Spirits · 4:5
Island Spirits · 4:5

Brief

A national apparel brand publishing continuously across organic social, needing edits that read native to each platform rather than repurposed from campaign work.

Approach

Working directly with the Organic Social Manager to produce UGC content on the channel's own cadence, plus retouching for web publishes as they queue.

Delivery

Continuous since 2016 — through the in-house post-production years and on as a freelance retainer.

What shipped

3 items
Organic social edits
Ongoing
UGC content
With Social Manager
Web retouching
Publish-ready

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