End-to-end creative direction for a therapy practice: brand strategy, cinematography, interviews, and final edit — deliberately avoiding clinical cliché.
A therapy practice needed a brand film that didn't look like every therapy brand film — no soft-focus hands, no stock calm.
Developed the visual language and creative direction from brand strategy up, then shot it. Interview questions were written and subjects coached on camera to get story-driven answers rather than testimonial recitation.
A finished brand film plus interview selects the practice could use independently.
