Hook-driven UGC-style paid social built to drive app installs — cut from concept decks through final delivery.
Educational, hook-first video concepts for Meta's Universal App Campaigns — the kind of ad that has to earn its first second or lose the install.
Built from concept decks up: interpreting the creative brief, applying Lo-Fi and Mid-Fi UGC treatments, and layering UI overlays, bold typography, and strong visual hooks to maximize thumbstop rate.
Every concept shipped in three aspect ratios and two languages, on a two-to-three-project annual cadence at roughly a dozen videos per project.
