A two-day shoot across five disciplines for the gym's twentieth-anniversary brand refresh.
Twenty years of a Seattle gym, told without the usual fight-promo grammar. The footage had to work for the anniversary campaign and as an evergreen library.
Camera and lighting across five disciplines over two days — shooting for coverage that could be recut rather than a single locked film. Training, technique, and the room itself all got their own passes.
A training montage cut for the site hero plus square and vertical versions for social, drawn from the same two days of coverage.
