A templated banner suite for a global campaign: HTML and GIF variations across 20+ standardized sizes.
"Stay Close" needed to run across global programmatic inventory, which means every standard IAB size and no room for one-off design decisions.
Built the suite as a template system rather than 20 separate files — one set of rules for type, timing, and crop that could resolve into any placement size without redrawing.
HTML and GIF variations across 20+ standardized sizes, weight-optimized for programmatic delivery.
